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The web page states the following, "TYPE PL BANK NAME SEND TO 56070." I saw that the web site also stated " What is Personal Loan? Personal loan is a loan which is used for your personal needs wheather its buying a car,for education use or to plan a tripyou can use the money of personal loan according to your convenient ." They also said "We will provide you the loan without any guarantor or without depositing any asset. Personal loans usually have fixed interest rates. Personal loans a fixed repayment period. Applying for a Personal Loan." The meta header had axis bank loan as the first optimized keyword. This keyword is followed by personal loan low emi, hdfc bank personal loan, and business loan which isn't as urgent as axis bank loan. The other words jbbkloanseva.com uses is salaried personal loan. personal loan eligibility is included and might not be seen by search parsers.